Art Director Inspired: Rob DeLuke
Rob DeLuke’s over twenty five years of experience with east-coast agencies and design firms has helped set the precedent for reshaping many corporate brands and their strategic visions for today’s corporate climate.
DeLuke’s focus is corporate branding, and strategic creative development, aswell as marketing, collateral and new trans-media from web site design /e-Business and social, to broadcast and interactive campaigns. DeLuke hasworked on brands such as Disney, Sea World, Hilton, Embassy Suites, General Electric, Pontiac, Toyota and The State of New York. DeLuke now has branched out to form TILT36T ˚, an advertising, and content & design firm with a creative mantra that “Good enough is NEVER good enough”. DeLuke wants to work with visionaries, ambitious go-getters, and companies that stand for something; Companies that want to leave this world in a better place than they found it. This is a place where creative concepts matter. A place where the brands they create stand out, and stand for something and never stand still. Find out what inspires a Creative Director of his magnitude.
As a creative director, I find myself in front of a computer screen for long periods of time; that’s because it’s a part of my job. While it’s easy to say that I find inspiration through visual blogs and social media websites (which I do), the truth is that I’m most inspired by getting away from the computer. Whether I’m coaching disabled kids on how to play baseball, or wandering aimlessly through cheaply assembled tents in unbearable heat to find that new up and coming artist. Ideas often spring out fully formed when I am engaged in some sort of simple task not related to “advertising”. Inspiration, truly, is everywhere. You just need to open your eyes a little bit to see it all around you.
For emotional inspirational freedom I love to seek out interesting art. I’m an avid collector of superhero paintings, outsider art, and toy tin robots. I look for things that I’m not good at painting or creating myself. Outsider art really inspires me because I like my art to make me feel something emotional, whether that’s fear, anger, sadness or bliss.
For color and space inspiration I’m drawn to things that make my home feel calm and relaxed, because my daily life is always “hair on fire”. I get inspired by color and the use of space and pattern in architectural designs that blend old and new to transform my home life into a peaceful sanctuary.
Personally, I’m inspired by my daughter who has constantly struggled with her disability trying to fulfill her dreams of some day being a part of the musical theater world she idolizes. My biggest inspiration is creating art with her. She is a huge musical theater fan. I mean how could she not be drawn to the arts with a Mom who’s a photographer and a Creative Director Dad. We run a non-profit business in which we create art for Broadway musicals. And when I say non-profit, I mean we make the art and can never seem to part with it, even though people are incredibly interested in buying them. She has actually inspired me to take on a new chapter in my life of owning and running my own advertising & design studio. Inspiration can be a powerful motivator.
