Art Director Inspired: Vince MurrayAssociate Creative Director,...

Art Director Inspired: Vince Murray

Associate Creative Director, Vince Murray, shares with us his daily inspiration.

Creative: Vince Murray

Title: Associate Creative Director

Current Clients: Las Vegas Convention & Visitors Authority, Warner Bros. Studio Tour, Western Digital

A little about Vince:

Although he has worked on many products and services in his career, Vince can be what you call a “car guy.” He has over 14 years experience at Los Angeles agencies working on car accounts. Vince was trained at Art Center College of Design in Pasadena in traditional advertising and design. He cut his digital teeth at a dot com in San Francisco in the early 2000’s. And he’s well versed in all facets of advertising – print, TV, outdoor, banners, websites, social, videos, pens, t-shirts, etc. You name it, Vince has done it. He believes the “idea” is king regardless of the medium.

Question:

What inspires you daily?

I’ve written down thousands of advertising ideas in my Moleskine notebooks – most were bad, some were good and only a few were great. So like a professional athlete who needs thousands of calories to burn just to keep his body from failing, I need to constantly burn creative stimuli to keep my brain functioning at a level where I stay relevant in this business. So what does my brain consume? What ever it can. But mostly, I get inspired by technology, great work and the humanity of others. And with the data rich world of the internet and social media – there is a constant and abundant stream.

I usually read a handful of blogs and sites in the morning to stay on top things and get ready for the day (see my hit list below). It’s good to know what new app, trend or technology breakthrough is about to be the next big thing. Communication is in constant flux so it’s a must to stay on top of emerging technologies and figure out how to twist them into something marketable for my clients.

For art and design I like to go to blogs that aggregate tons of work from all over the world. This is great because it gives me a quick hit of inspiration and jealousy that keeps me fired up. Sometimes I need that motivation, otherwise, I fear I would become complacent with my work.

But stories of people doing wonderful things inspire me the most. There is so much bad happening in the world today that it’s hard to stay positive. But there are always great stories of people overcoming obstacles that are bigger than the ones in front of me. Some make me cry, some make me laugh and some just make me smile. These stories inspire me to be better in my work and in life.

I’m not really sure where ideas come from but I do know I have many more notebooks to fill – so I need to keep my brain healthy and fed with good stuff. I do need others to inspire me. But hopefully, I return the favor with something good for others to consume.

My Hit List:

Art Director Inspired: Vince MurrayAssociate Creative Director,...