Brands on the Move
We’re so excited to announce our new Brands on the Move portion of the FoundFolios blog! Each month, we’ll be featuring a collection of brands on the move and bringing you the latest in ad agency news.
Here’s what this month in BOTM looks like:
- Thomson Reuters Business Information chooses TBWA\Chiat\Day, NYC as lead global agency.
- MetLife Insurance account is up for review. Metlife Wants a New Lead Creative Agency to Reinvent Its ‘Slow and Steady’ Brand
- Ameriprise selects new lead agency, McCann Worldgroup, Birmingham MI.
- Marshalls Stores is launching a review; current agency GSD&M has held duties since 2008. Looking for “fresh perspective” on the brand.
- TBWA\Chiat\Day NYC wins fourth account in two months; Hearts on Fire global account.
- Wieden + Kennedy, Portland, OR named lead agency for General Mills’ Yoplait Yogurt brand.
- Carmichael Lynch has been named the new creative agency of record for U.S. Bank following a review.
- Sprite has selected Wieden + Kennedy NYC for it’s creative account.