The Archive Awards
We are thrilled to announce the arrival of our newest section on the FoundFolios blog: The Archive Awards. We couldn’t be happier to partner with the most coveted feature in the advertising industry. Lurzer’s Archive places its focus on the principle of “curatorship of inspiration.” With magnificently curated content and over 50,000 print campaigns, Lurzer’s invites us to indulge in all the aesthetic pleasure the ad-world has to offer.
“A 1998 ad for Mercedes. In this issue’s Classics spread, we feature four print campaigns that won the Press Grand Prix at the Cannes Lions Festival during the period 1996-2000.”
Art Director: Mark Tutssel
Photographer: Russell Porcas
Client: Mercedes-Benz
Ad Agency: Leo Burnett, London
“Pores – Keratinocyte exfoliation – Keratinocyte condition – Keratinocyte size – Potential blemishes – Condition of collagen fibers – Glycation level of dermal protein – Capillary vessels – Skin texture – Sebum. Tagline: Science-based skin care. Pola Apex. “Your mirror doesn’t know you” campaign for a skin care product that is customized to each user’s skin condition. The shapes of the faces were based on each model’s real skin condition, as analyzed using cobweb charts.”
Art Director: Nanase Suzuki
Creative Director: Morihiro Harano
Photographer: Koichiro Doi
Client: Pola Apex
Ad Agency: Light Publicity, Tokyo, Mori Inc., Tokyo
“The beauty of form meets function.”
Art Director: Jake Houvenagle
Creative Director: Jim Harper
Photographer: Brian Cummings
Client: Knife & Flag Survival Union
Ad Agency: Boxing Clever, Saint Louis, Missouri