The Art of Instagram
Photographer Kevin D. Liles worked with consultant Jennifer Kilberg and remembers her pushing to be smart about the work you put on Instagram, which can have a huge impact. She mentioned that being part of communities on there was important, and using specific hashtags and tagging brands and other influencers was key. Shortly after Kevin started his own personal marketing campaign, he landed a contract with the Atlanta Falcons to shoot for their social media accounts, namely Instagram.
Because the Falcons where tagging him in their posts, Kevin’s account started growing pretty steadily (few hundred a week). He was also posting their photos and tagging players and using hashtags.
A couple of weeks into this, Instagram listed Kevin as a “suggested user” and his account exploded from 1,100 to 80,000 in two weeks.
