A Successful Promotion: Creatives Reveal Their Preferences
Found Director, Frank Meo, sat down with an acclaimed panel of creatives consisting of Artist Representative, Joe Lombardo, Creative and Art Director, Jana Jarosz and Deputy Photo Editor, Raydene Salinas. They talk about many important topics including the best ways for photographers to promote themselves. These pros discuss the process and ways to break through the clutter and see positive results. Why does one promotion work better than another? What type of follow-up works best with an Art Producer and Creative Director? Who should you be targeting with your promotion and how often?
The Panelists:
Joe Lombardo of ETC CREATIVE is a New York City based representative with 15+ years of experience. He has a diverse background as an agent in both the commercial advertising and fashion worlds. He serves the industry as a photography consultant at the Palm Springs Portfolio reviews, is a frequent panelist for APA NY and has helped curate and promote many artist gallery exhibitions over his tenure. He is a fan of the printed piece and helps in the concept and design not only of his agency promotion but his 11 artists as well.
Jana Jarosz is perhaps the only Art Director in the Publicis NA creative department who has a Menswear Tailoring Certificate from FIT in New York. Jana is both an inveterate fashion junkie and a “think outside the box” Art Director. Having worked at both a large and small agency throughout her 19 years in the business, Jana has instigated and actualized everything from digital projects to street projects and not outdoor, but indoor for Courvoisier to numerous brand-building solutions for Softsheen-Carson, Garnier and Almay. As a Creative Director at Publicis, Jana has worked with her partner, LaRonda Davis, to author the original Fructis Style work and successfully launch the Effie-Award winning campaign for Dark and Lovely Au Naturale. Beyond advertising, Jana is an active volunteer with Free Arts NYC, an arts-based mentoring program, and with Manhattan Comprehensive Night and Day High School where she coaches night school students through their Regents exams.
Raydene Salinas is currently the Deputy Photo Editor at Time Out New York. Along with being a freelance street style and portrait photographer she is also a certified yoga teacher. She has previously shot for The Huffington Post Style section and her work can be seen in Cosmopolitan Magazine, Time Out New York and The Cut.
The Moderator:
Frank Meo has been newly named the Director of Found, a subsidiary of Agency Access. Found is an online global search engine that markets and connects photographers to Art Buyers, Editors and clients. For 25 years, Frank has represented photographers that include Pulitzer Prize winning photojournalists and helped them in securing highly valued commercial assignments. He has worked on hundreds of company photo libraries and campaigns for clients such as American Express, Acura Motorsports, U.S. Coast Guard, Xerox, ESPN, Citi, Nike and others. He participates on various panels and workshops; The Eddie Adams Workshop, International Center of Photography (ICP), The Art Directors Club, The One Club for Art & Copy, American Society of Media Photographers (ASMP), NY Foto Works and Advertising Photographers of America (APA), PDN Expo and Palm Springs Photo Festival. In 2010, he was a nominator for the prestigious Infinity Awards. He has judged for Lucie Awards, IPA, Foto Week DC Awards, Moscow Photo Awards as well as PDN Photo. Currently he writes a monthly column for Resource Magazine and Pro Photo Daily.
