Michal Horevaj All Wrapped Up

San Francisco photographer Michal Horevaj recently did a shoot for a high end ribbon and gift wrap company called Midori.  Although based in the US, the company has a decidedly Japanese lean when it comes to their branding and advertising.  Going into the gig, Michal knew that this had to be reflected in his shots.

To prep for the shoot, Michal had several in depth discussions with the owner about the style of shooting that was to be done.  Each year Midori has a particular theme running underneath all of their promotional material, and this year the theme is Fine Art.  Looking at the final product, it’s clear that Michal was able to pull this off, as the fabulous looking photographs almost look like fine art despite being “just a product shoot.”

“I loved working with Midori because while they gave me input and direction, I also had a lot of freedom when it came to interpreting their theme.”  Michal has a fairly unique approach to his advertising campaigns, shooting background imagery first and then superimposing his models over the pre-shot backgrounds.  This makes for an image that definitely pops out at you and catches the eye.

The model for the shoot was the owner of Midori herself, and was a pleasure to work with according to Michal.  Most of the props used in the photo-shoot are actually made of Midori ribbon.  If you look closely you can see the awesome transformation of the ribbon into clothing, headgear and even sushi!

Despite working within the constraints of a small budget and limited time, Michal was able to complete the shoot in about three days.  The owner was thrilled with the way he was able to showcase the high quality of their product while still keeping to the theme of Fine Art.

For more of Michal’s fantastically imaginative imagery, head to his FoundFolios portfolio.