Where Do Buyers Look For Talent?
If only I had the answer to this question, I’d be king.
Truth is, there are so many correct answers to this question it can make your head spin and make you go broke in the process. Buyers, like the rest of us, look everywhere, all the time. Here are some helpful tips to get you in the right direction without breaking the bank.
Today it’s never been more complicated for photographers to get noticed. The advice I get from Art Buyers is as varied as are the choices of where to spend your marketing dollars. I don’t believe it’s about the amount you spend but rather the placement and follow-up to your numerous efforts that gets you noticed.
This bit of advice is true: if you do nothing, for sure you won’t get noticed.
Don’t think… an ad in any single source book or listing on a search engine is the key to success. Social media, a platform with more imagery and verbal bullshit, that even on a good day of tweeting, posting and blogging, you still feel like you got nowhere. One single direct mail – you’re kidding right?
Here’s the key: do a piece of all of the above with consistency. Decipher what your possibilities are and work off your strengths. Avoid the mental block of “this is too big a job for one person”.
Buyers find talent from these sources:
- Online Sources
- Rep referrals
- Email and Direct Mail Promotions
- Their own bookmarks (how do you get on that list - look above)
- Meetings & Portfolio Reviews
- Personal Outreach
- Social Media (if they have time and see something consistently from the artist)
- Art Director inspirational finds (“Hey I want this guy for this campaign – how do you get on that list – look above)
- Magazine Awards – CA, PDN, Archive, etc…
What speaks to you? What feels authentic, budget friendly and realistic to be consistent with?
Great content is a must. Your images must WOW us every time. I suggest you tell us something about your work. Think of engagement as a pillar to your marketing foundation.
Nobody likes to market. My feeling is you better come to grips with this “new reality” because it’s already the old reality. Be targeted and consistent with all your promotional efforts. Determine your audience and focus on the clients that need and understand your vision. Cut the pie narrow and go after the sweet spot.
Create a game plan that you’re comfortable with. However, you better be ready and wiling to get out of your comfort zone.
Another great resource is Rosh Sillars. Check out his blog. He gives you a framework to which you can get your head around this social media quagmire.
This blog post was written by the Director of FoundFolios, Frank Meo.